Today has been an extremely busy day. We have launched the World’s first Mobility Rewards Program.

After the online world picked up the news, all hell break loose and – sorry folks – our servers experienced a 7.5 minute downtime.

Our team has been working hard to keep the outage short and, even more important, to prevent iMiles from going down anytime again in the future.

While we were pretty sure that a truly independent affiliate program that rewards mobility could be a cool service, what we did not expect where the many information requests we received from the international press. One recurring question we’ve been asked relates to the very nature of iMiles, its central underpinnings:

Why did we chose to build a location based affiliate program as opposed to a “nearby-friend-and-places-finder”? (more…)